Question 1

What impact does ad fraud have on media spend optimisation?

Accepted Answer

When it comes to measuring the success of campaigns, ad fraud creates big differences. This is tough to overcome for two reasons, one of which is unintentional and the other of which is more intentional.   To begin with, many marketers are unaware of the extent to which they are impacted by ad fraud. This means that any insights gained from these campaigns are ultimately tainted, resulting in campaign statistics to become hugely skewed. For example, if an ad generates a lot of impressions but few clicks due to tactics like ad stacking or pixel stuffing, marketing teams may assume their messaging is ineffective. Then, they might spend some time tweaking the ad to achieve more clicks and conversions. However, the initial ad may have been effective on its own, and as a result, marketers may now mistarget future ads.  Some marketers, on the other hand,  are more aware of the impact but they may tend towards vanity metrics, which make marketing teams seem good but don't always add to the bottom line.  If the C-suite is more concerned with the number of clicks and impressions received than with how they directly effect sales, marketers may welcome fraudulent activity that makes their growth steadily increase. Or, perhaps they’re not comfortable admitting that being a victim of ad fraud has caused their department to cost the organisations thousands, or even millions of dollars.  Overall, this can have a significant impact on the performance. Understanding how ad fraud affects media spend optimisation, on the other hand, makes it easier to address these issues in a well-informed manner.

Question 2

Importance of brand safety in digital marketing?

Accepted Answer

The goal of “brand safety” technologies is to help advertisers avoid placing ads on inappropriate sites. This was the intent, and a noble one at that. Existing Brand safety algorithms rely on keywords, which means clever fraudsters can simply plagiarise content for their fake sites whilst avoiding words they know will be blocked.   With the internet progressing and bettering itself everyday ,the problems are getting more complex day-by-day too. Other potential risks involves invalid traffic, fraudulent e-commerce ads, domain spoofing, extremism, inappropriate content and illegal download ads.   Brand safety means much more than mere placement of ads on websites or a few random useless clicks, it is practically saving money which is lying on the table. It includes the image of a brand and what it associates with completely. It takes years to build a reputation and one wrong move can destroy it and cause monumental damages, especially in today’s world where information flows very quickly and so does misinformation. Also, nothing ever truly goes away, in the sense that it is permanent, once information is on the internet, no Public Relations team can truly ever get rid of it, they can twist facts and present it another way but, never get rid of it.  Hence, advertisers should be vigilant to  these tricks to avoid having monetary and reputational losses.

Question 3

Should we be concerned of data sharing?

Accepted Answer

Managing your business’s data is easier when there is one centralised location you can trust for storing it, instead of it being spreadacross a range of different storage media and what better source you can trust than your own server.  
 Com Olho only license their algorithms on the client's server and and customise it over time. We store and maintain the clients databy deploying AI agents on the clients server itself. This reduces the risk of data theft/ manipulation and offers simplicity, with asingle set of policies and standards for your business processes.  
 Our intelligent and secure service lightens the load for administrators and users alike, allowing you to focus more on your business.In a constantly changing regulatory landscape, Com Olho can help your organisation address regulatory compliance more efficientlyand easily.

Question 4

What impact did Com Olho create over FY20-21?

Accepted Answer

We analysed the behaviour of over 1Crore (10M) digital devices, and understood if their device is acting as an emulator for app based malware or adware.    Here is what we found out?   1. We analysed over 5Crore devices and discovered every 4th device is adware stalked.  2.  One-Fourth of advertiser's budget is lost to Ad Fraud.

Read about our recent patent grant. Read here

Experience India's First Patented Ad Fraud Detection Technology

Deterministic Detection of Programmatic Attribution Manipulation & Brand Safety

Patented Technology

Real Time Detection

Independent

Cyber Technology

Real Time Detection

Experience SaaS based cyber security product for advertisers. Each conversion is studied on aggregated basis to understand if traffic attributes for manipulated for financial gains.

Cyber Technology

Advertisers now can equip themselves with cyber security product for ad fraud detection, brand safety and brand impersonation.

Independent of Supply Chain

Com Olho works only with advertisers independently to audit their media spends and measure mal-advertising and find efficacy of media spends

Admissible in Court

Backed on patented technology that is admissbile in court for deterministic ad fraud savings.

INTRODUCING

Real-time API for Disposable Number Detection

Powered by

SAASless Real-Time API for Detection of Disposable Numbers

Experience India's First
Patented Ad Fraud Detection Technology

Real-time API for
Disposable Number Detection