Solving for Hijacked Attribution in Performance Marketing

We're Turning 1!

Leveraging AI to takedown pirated content in order to boost revenue for Content Creators

Distinguishing between user inventories vs infected device inventories for ad-fraud estimation.

What blockchain won't solve for advertising fraud? Insightful 2020

Introducing 3 levels of deterministic tests assessment for intentional advertising fraud.

70% of digital transformations fail, are you measuring these 2 key metrics to keep ahead?

5 Ways to Effectively Mitigate Ad Fraud Risk

Why #FaceApp like apps are a threat to global digital advertising and data privacy

In App Bot Traffic : Ruining User Experience and fueling Black Market

Building AI to Implement, Inspect and Improve super forecasting among organizations

90% of your brand campaign impressions are not seen by humans and 2-5% CTR is created by Bots.

The reason why we talk too much about optimization in Ad Tech.

Indian Ad Fraud Bot Awareness: Ghansoli, Mumbai and Paltan Bazaar, Assam

What does brand safety mean to you?

What was invalid yesterday is valid today, the labyrinth of Ad Tech.

Ad Fraud is an Intentional Compromised State of Advertising Technology

Winter is coming for Ad Tech, leaders focus on differentiation, specialization, and verticalization

pip install PuLP : Getting started with Linear Optimization