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Ad Fraud Session 101: Decoding Ad Fraud & Measurement
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Measuring Cyber Risks around Digital Ad Fraud & Brand Safety
We conducted a qualitative interview with Dr. Augustine Fou to discuss issues around data privacy, advertising fraud and discussed the future of digital advertising.
Key Discussions :
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Why and how can marketing based on Data Cohort work?
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Future of Ad Networks in the First-Party Data world?
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Role of Regulation in fighting menace of Digital
Ad Fraud?
Overview
At Ad Fraud Session 101, we bring together industry leaders to talk on topics like Advertising Fraud, Mobile Ad Fraud, Data Privacy and Future of Advertising. For our third session, we conducted a qualitative interview with Dr. Augustine Fou.
In this interview, we touch upon critical questions around cohort based marketing, future of ad networks in first party world and role of regulation in brining down digital ad fraud. "First priority of doing Digital Marketing should be showing ads to real humans", says Dr. Augustine Fou, during his interview with us.
Meet the Presenters
Abhinav Bangia, Founder & Director of Technology at Com Olho, focuses on detecting and preventing digital fraud as it is slowly and steadily corrupting our vision of a fast-paced digital society. He wishes to support the government and global enterprises with Com Olho's proprietary technology to fence down this growing menace.
Dr. Augustine Fou, Anti-Ad Fraud Consultant, helps client create integrated marketing campaigns and objectively assess their performance - in order to get the best work from agencies, at the right price, unified across channels. Leveraging insights from digital channels, he help clients increase the productivity of their ads, which includes detecting and mitigating ad fraud and waste.
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