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Reports & Case-Studies
Find company's latest published reports, case studies, white papers, and more.
Latest Releases :
Attribution Fraud: How Retargeting fraud is pushed and claimed as Acquisition fraud to skew North Star Metrics.
Mobile retargeting fraud typically involves sophisticated technology that can mimic traffic, mask post-install data, user behaviour, and steal attribution, in order to warrant the higher CPM usually associated with retargeting. Advertisers are deceived into believing they're receiving valuable, targeted audiences.
Performance Marketing focuses on acquiring new users and retargeting their existing users which gives marketers much more control over their budget and ROI. But what if the data collected is skewed?
We have release a case study illustrating how attribution fraud impact advertiser's ad spends, bottomline, and skew their data and how using our patented technology, Com Olho, in real time, can automatically identify and detect such fraud.
Cluster Classification: How the industry is plagued by sophisticated Bots.
In 2021, bad bot traffic accounted for a new high of 27.7% of total global website traffic, up from 25.6 percent in 2020. Bad bots mask themselves and attempt to interact with apps in the same way a legitimate and real user would, making them more difficult to detect.
Bot attacks are often the first sign of fraudulent activity online, whether it’s validating stolen user credentials and credit card information to later be sold on the dark web, or scraping confidential and personal data to gain a competitive advantage.
We have released a report illustrating how bad bots impact advertiser's ad spends, bottomline, and brand equity and how using our patented technology, Com Olho, in real time, can automatically identify and detect bad bot clusters that sophisticatedly plague campaigns, steal advertising budgets and evade fraud detection.
Mobile Advertising : How the industry is bleeding to Click Injection Evasion & how you can prevent it
In 2022, mobile advertising is expected to reach $243,703 million, with a CAGR of 15.8%. Because of its growing market share, the mobile advertising industry has become a prime target for fraudsters to carry out fraudulent activities.
One of the main fraudulent activity carried out by fraudsters is Click Injection, a mobile ad fraud where a click is triggered just before an app is installed so that the fraudster gets the credit.
We have released a report that deep dives into a live case of a fraudulent publisher/ad-network manipulating the click to install time and how using our patented technology, our algorithms in real time measured this click data manipulation for evading click injection.
Indian Mobile Banking Applications : How the Industry is Bleeding to Fake Reviews
User-generated online reviews have become essential sources of information for potential shoppers. As per study, online reviews has influence $3.5 trillion of global e-commerce spend in 2021.
However, while there are well-intended real users, there are also malicious users and bots used to manipulate online review and ratings influencing customers purchase decision.
We have released a report illustrating live cases of Indian mobile banking apps and how they are have been knowingly or unknowingly manipulating mobile application downloads and reviews.
Live Examples of Indian Advertisers whose Traffic is Acquired by Phishing
Phishing refers to the idea of getting you on the hook and then reeling you in.
During the first quarter of 2021, 23.6 percent of phishing attacks worldwide were directed towards social media, making it the second-highest targeted industry after financial institutions when it came to phishing during this period.
We have released a report that deep dives into live examples of active and confirmed digital assets that are impacting advertisers' ad spends, bottomline, and brand equity.
Real-time Auditing Mobile Applications for Digital Fraud
"Brand safety is in the eye of the beholder—it all depends on what is or is not appropriate for the brand."
Knowing what brand safety means for your brand is important as almost half (48%) of consumers said they will boycott or rethink purchasing a brand if it appears next to content that offends or concerns them.
We have released a White paper that identifies plausible solutions & measures to take into account when planning your next digital marketing campaigns.
Right Measurement for Ad Fraud Detection
Ad fraud is an existential risk to the ad industry, and therefore the industry as a whole still has a lot of development to do in terms of understanding the acceptance and replication of ad fraud principles across various channels and businesses.
Marketers need to stay well informed and updated with the latest technologies, methodologies, and techniques that evolve in the digital marketing and advertising arena. They should know how to detect ad fraud and prevent real-time.
Digital Marketer's Best Kept Secret : Ad Fraud
To make digital campaigns successful, marketers need to ensure their ad spend is being employed to reach real individuals. Whether we like it or not, it’s an indubitable fact that ad fraud does exist in the digital ecosystem, and not all campaigns are being seen by humans.
Ad Fraud plagues each and every small or big advertiser around the globe. The estimated global losses are nearing $40 Bn with 3000 Cr being lost in India. Ad Fraud is considered as 2nd largest organized crime of the world after drug trafficking.
Demystifying CPS Campaigns for Ad Fraud - Case Study
The CPS (Cost Per Sale) model is usually considered the most beneficial from the point of view of accelerating sales. However, this doesn’t mean that advertisers are protected from potential fraud. The rates for generated sales offered in this model are often very high, and this can be a very motivating factor for fraudster.
Until now the industry had a myopic view on Ad Fraud, viewing it as mainly an issue for the advertisers. But it affects more than just app developers and advertisers — ad fraud breaches the trust between networks, publishers and advertisers, damaging the reputation of the whole industry.
What Went Wrong with Digital Advertising in India FY20
Digital advertising is growing at a CAGR of 35% in India. With over 21800 Cr INR spend in FY 19, the total digital spending is estimated to reach whooping 25000 Cr INR in India by FY22.
Brand safety is a critical component of digital campaigns for advertisers. Poor brand alignment does severely impact brand equity and can lead to reputational, financial and regulatory risks.
We have articulated a risk model for advertisers in-order to enable a risk evaluation with every kind of the digital campaigns and illustrated examples.