At Ad Fraud Session 101, we bring together industry leaders to talk on topics like Advertising Fraud, Data Privacy and Future of Advertising.

Qualitative Interviews

Ad Fraud Session 101 with Dr Augustine Fou

Interview with Dr Augustine Fou

We conducted a qualitative interview with Dr. Augustine Fou to discuss issues around data privacy, advertising fraud and discussed the future of digital advertising. 

"First priority of doing Digital Marketing should be showing ads to real humans", says Dr. Augustine Fou, during his interview with us.

Ad Fraud Session 101 with Stephane Hamel .png

Interview with Stephane Hamel

We conducted a qualitative interview with Stephane Hamel to discuss issues around data privacy, advertising fraud and discussed the future of digital advertising.

Stephane Hamel, a seasoned independent consultant and distinguished thought leader, has been pushing for a concept called "No Consent, No Tracking", during his interview with us, he said, "If you want to collect data, you need to ask your customers."

Ad Fraud Session 101 with Dr Roberto Cavazos

Interview with Dr Roberto Cavazos

We conducted a qualitative interview with Dr. Roberto Cavazos to discuss issues around advertising fraud, its impact on advertisers and consumers and discussed upon future of advertising.

 

"The explosion of money, complexity, involvement of humans, & very few chances of getting caught for fraud are the main reasons why ad fraud is still at large in the advertising industry", says Roberto Cavazos during his interview with us.