Qualitative Interviews

At Ad Fraud Session 101, we bring together industries leaders to talk on topics like Advertising Fraud, Data Privacy and Future of Advertising.

Interview with Dr Roberto Cavazos

Dr Roberto Cavazos is Director of Cyber Security and Risk Management at University of Baltimore Merrick School of Business. We discussed on issues around advertising fraud, it's impact on advertisers and consumers and discussed upon future of advertising.

Interview with Mr Stephane Hamel

Stephane Hamel, a seasoned independent consultant and distinguished thought leader in the field of digital marketing and analytics. He advises global clients, agencies, start-ups, and vendors in the digital analytics industry on data maturity matters, the ethical use of data, and how to grow a data-informed culture.

Interview with Dr Augustine Fou

Dr. Augustine Fou, Anti-Ad Fraud Consultant, helps client create integrated marketing campaigns and objectively assess their performance - in order to get the best work from agencies, at the right price, unified across channels. Leveraging insights from digital channels, he help clients increase the productivity of their ads, which includes detecting and mitigating ad fraud and waste