Understanding Programmatic Advertising Supply Chain
- Feb 15, 2021
- 5 min
Anatomy of Mobile Ad Fraud: Click Hijacking
- Feb 8, 2021
- 2 min
How machine learning is a ‘requisite’ for ad fraud detection
- Feb 3, 2021
- 4 min
Understanding Mobile Ad Fraud & Types
- Oct 1, 2020
- 2 min
Solving for Hijacked Attribution in Performance Marketing
- Jul 7, 2020
- 1 min
We're Turning 1!
- May 5, 2020
- 2 min
Leveraging AI to takedown pirated content in order to boost revenue for Content Creators
- Feb 3, 2020
- 2 min
Distinguishing between user inventories vs infected device inventories for ad-fraud estimation.
- Jan 9, 2020
- 2 min
What blockchain won't solve for advertising fraud? Insightful 2020
- Nov 27, 2019
- 2 min
Introducing 3 levels of deterministic tests assessment for intentional advertising fraud.
- Oct 23, 2019
- 3 min
70% of digital transformations fail, are you measuring these 2 key metrics to keep ahead?
- Jul 26, 2019
- 3 min
5 Ways to Effectively Mitigate Ad Fraud Risk
- Jul 19, 2019
- 2 min
Why #FaceApp like apps are a threat to global digital advertising and data privacy
- Jul 8, 2019
- 3 min
In App Bot Traffic : Ruining User Experience and fueling Black Market
- Jul 2, 2019
- 2 min
Building AI to Implement, Inspect and Improve super forecasting among organizations
- Jun 24, 2019
- 2 min
90% of your brand campaign impressions are not seen by humans and 2-5% CTR is created by Bots.
- Jun 17, 2019
- 3 min
The reason why we talk too much about optimisation in Ad Tech.
- Jun 12, 2019
- 3 min
Indian Ad Fraud Bot Awareness: Ghansoli, Mumbai and Paltan Bazaar, Assam
- Jun 10, 2019
- 2 min
What does brand safety mean to you?
- Jun 8, 2019
- 2 min
What was invalid yesterday is valid today, the labyrinth of Ad Tech.