Abhinav BangiaJul 26, 20193 min5 Ways to Effectively Mitigate Ad Fraud RiskWith the growing cyberspace, the abundance of internal and external threats can make it difficult to stay ahead of fraudsters. The risk...
Abhinav BangiaJul 8, 20193 minIn App Bot Traffic : Ruining User Experience and fueling Black Market Ever wondered why Ad Tech companies with no real inventories and most questioned for ad fraud are able to deliver on KPI's that matter...
Abhinav BangiaJul 2, 20192 minBuilding AI to Implement, Inspect and Improve super forecasting among organizationsDo we really need to keep on collecting all this "DATA" into sheets or tables or data-frames using misguided platforms? What would data...
Abhinav BangiaJun 8, 20192 minWhat was invalid yesterday is valid today, the labyrinth of Ad Tech.Data isn't just the source for anomalies detection for advertisers today when it comes to fraud, but it is also the source of reverse...
Abhinav BangiaJun 6, 20192 minAd Fraud is an Intentional Compromised State of Advertising TechnologyIf you have been in the ad tech industry, you would often hear people say "Fraudsters are always a step ahead in the industry". Can we...
Abhinav BangiaJun 4, 20192 minWinter is coming for Ad Tech, leaders focus on differentiation, specialization, and verticalization Years have gone by and the Ad Tech industry has seen a whooping sense of consolidation and obliteration. According to Sloan Gaon, CEO of...