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  • The Importance of Ad Fraud Detection in the Digital Landscape

    Cybercrime and cyber threats do not have a very long or illustrious history. In fact, it just came into the picture when the internet was booming. Despite its novelty, its severity cannot be understated. Cybersecurity experts predict that global cybercrimes are expected to rise and could result in $10.5 trillion losses annually by 2025. As a result, there has been a necessity for more comprehensive and organised cybersecurity measures to prevent rising crimes on the internet. Furthermore, various industries in India, particularly in the aftermath of the COVID outbreak, are experiencing massive engagement of audiences and customers through digital means. Resultantly, it makes them more and more vulnerable to digital frauds and attacks. An Overview: Digital Ad Fraud Cybercrime isn't confined to banking or financial frauds only, that defraud customers of their hard-earned money. Instead, fraudsters are becoming more inventive, developing new malicious ways to steal money from marketers and major brands as well. Digital Marketing was envisioned as the future of marketing, predicted to overtake the traditional methods, because of its immense potential. However, it became a hub for scammers looking to deceive marketers and brands. In 2021, $59 billion were reported in loss, due to digital ad frauds. Networks of malicious bots are costing brands every day and this is happening at an alarming rate. Enterprises have started spending more and more on digital advertising, which has also piqued the interest of criminals looking to make quick money. The more money an enterprise spends on advertising, the more it stands to lose due to digital ad fraud. Fraudsters tend to use fraudulent practices such as Click Injection, Ad Stacking, Domain Spoofing, etc to defraud marketers. As a result, ad fraud detection has become an essential step in ensuring the safety of brands and the interests of their customers. Importance of Ad Fraud Detection Like any other cybercriminal activity, digital ad frauds are also relatively new. Thus its modern roots make it challenging to combat such frauds. In most cases, marketers are uninformed or unaware of the fact that they have been scammed. Thus, it is more important than ever to fight such malicious activities. Most ad fraud affects the advertising budget of an organisation without producing results. These ad frauds claim credit for coincidental site visits or generate fake clicks and impressions, which results in wastage of ad spending of marketers. Eventually, this will have a negative impact on the marketing strategies of the enterprises and wasted efforts. In addition, it can also do reputational damage to brands, when associated with inappropriate or objectionable content. When a brand is a victim of ad fraud for an extended period of time, it can significantly lose its potential customers. Heading towards the good part, it is safe to say that the Indian startup ecosystem is fortunate to have some of the most talented and committed individuals who are determined to tackle these problems. Many of these young entrepreneurs have recognised the importance of cybersecurity, especially in this ever-growing digital space. A recent article published by YourStory details the path and goals of six Indian cybersecurity startups that are redefining the digital security landscape. We, at Com Olho, are proud to be able to share this platform and convey our goals and aspirations; to remove digital ad fraud from our digital landscape. All enterprises, large and small, should understand the importance of digital security. With the rise in cyberattacks, Com Olho has realised the significance of cybersecurity solutions and is committed to assisting brands and marketers to safeguard their interests. Com Olho takes pride in actively contributing to the advancement of India's cybersecurity business and is determined to add value to this ever-growing industry. We are a Gurugram-based cyber security startup that uses patented technology for non-rule-based digital ad fraud detection. In Conclusion Every organisation must protect itself from the costs of ad fraud and they must detect it early and put a stop to it as soon as possible. Com Olho, in this aspect, has always helped brands and is on a mission to assist Enterprises and the Government to create a Digital Safe India.

  • Anatomy of Mobile Ad Fraud: Click Injection

    Following the COVID-19 outbreak, the industry saw an increase in mobile advertising. According to a recent report, the total ad spend in India is estimated to cross INR 1 Lakh Crore mark in 2022. With a 45 percent share of the entire ad pie, digital is destined to overtake TV as the most popular advertising medium. The total estimated mobile ad spends from the total share of digital ad spend is projected to be greater than 60% in 2022, valuing it at INR 29,000 Crore. Digital spending is only going to increase. As a result, passionate marketers have the perfect opportunity to innovate and deliver the best ROI. However, they got to overcome a significant challenge in the process – Mobile Ad Fraud. Mobile Ad Fraud is a subset of ad fraud plaguing mobile based performance campaigns. It is a collective term used to describe a combination of tactics used to stop digital ads from being delivered to the audiences or spaces for which they were intended. One such tactic syphoning off enterprise ad spend dollars is Click Injection. What is Click Injection? As a marketer who is handling user acquisition, click injection is perhaps the most common fraud that you experience, regardless of if you have figured it out yet or not. Click Injection, a sophisticated form of click spamming, is a commonly used ad fraud method that steals organic and good traffic from other sources. Click Injection will use an app located on the user’s device which informs the fraudsters when a new app is installed, triggering a click before installation is completed, enabling fraudsters to take credit for the install. As a result, the attributes are manipulated and you will be paying the wrong media source instead of the actual (and deserving) source. Click Injection exploits the existing drawbacks of last click attribution model, and injects click just before the lead is submitted or an install is completed. How Does Click Injection Work? Click injection is a type of ad fraud technique that aims to win the last-click attribution in CPI campaigns affecting millions of devices. Fraudsters inject a click when an app is downloaded by a user on their device just before the install is completed. Publishers are usually charged a fixed fee when an app is installed, but when click injection is performed, fraudsters receive the financial credit for the app install. Fraudsters also utilise bots or bot networks to click on multiple ads at the same time. Here is how click injection works: Users may unintentionally install the malicious app that performs non-suspicious activities, like auto-changing wallpapers, flashlight, cat-voicing, etc., and it appears harmless to them. They can even make their way to mobile devices without the user’s knowledge. These apps have the ability to inject a click to run another application. The malicious app installed in the phone keeps performing its unsuspicious action until the user begins to download a new app, and the first malicious app contains code that alerts it of this new installation. Fraudsters inject a fake click to represent themself as the source of app install, as well as also inject the click to run the application. In the advertising industry that works on last click attribution, advertisers pay mostly to the last source that got the successful installation. In this model, the malicious app is able to claim the credit for getting your app installed. Hence, the advertiser attributes the credit to the fraudster and pays them a percentage of the revenue. Who Is Affected By Click Injection Fraud? Click Injection fraud affects almost every player in the advertising industry, even if the consequences vary. It marginally affects the user experience of the customers, but has a significant financial and reputational impact if you are a network, publisher, or advertising. Networks and Publishers: Click injection fraud will take away the credit from the worthy and deserving network and publisher, depriving you to make money even if you get an install as a result of your genuine efforts. Advertiser: Even if the campaign was influenced by click injection fraud, it may look that the advertiser eventually received the desired outcome that is app installation. However, it impacts them in multiple ways. To begin with, advertisers might end up paying to the network or publisher even if they earned the installation with the organic efforts. Moreover, such ad frauds manipulate the campaigns performance and viewability. This can also lead to a negative impact on advertiser’s decision making as they may keep spending more on fraudulent sources while downsizing the real and true performers. Needless to mention, that as not an ideal scenario to be in. What are the threats that click injection pose? Click injection affects mostly the publishers who run digital ads across several platforms with the goal of driving app installations. CPI campaigns are usually run on multiple different ad networks, meaning that enterprises need to protect them across each such platforms. The main threats are: Advertising budget losses Click injection result in fake ad engagements, wasting advertiser’s hard earned money that could have been spent on reaching real people. Compromised analytics Marketer’s future campaigns and ad spending are influenced by the data that they get from campaigns. Since any data affected by click injection will be skewed, marketers will not be able to accurately identify which channels are most effective, perhap resulting in investing money into invaluable campaigns. What can you do to prevent click injection? Click injection, even though it is a simple sort of ad fraud for fraudsters to carry out, it is a malicious form of ad fraud because it infects devices directly. Keeping up with all of a fraudster's tricks is difficult. Without proactive anti-fraud solutions that automate the detection of bad actors and their methods, click injection fraudsters will continue to use low-quality apps to hijack devices. Protect your CPI campaigns against click injection Ad fraud prevention often feels like a cat and mouse game. As soon as you block one incident, another ten pop up in its place. Unfortunately, fraudsters are only getting smarter. Ad fraud is becoming more difficult to detect, especially without the use of anti-fraud solutions that are specifically engineered to prevent your campaigns and ad spending from such frauds. Com Olho’s solution can help enterprises prevent multiple forms of ad fraud before they have the chance to steamroll your campaigns and bleed your budgets dry. Find out more about how Com Olho can help protect your advertising campaigns by scheduling a free demo.

  • The mandate on VPN and its implications on Data Privacy and User Safety

    It was last year when the Government of India reported that they were working on a measure to prohibit the use of all types of VPNs (Virtual Private Networks) in the country. Regarding the same, the Indian Government has now mandated all the VPN providers to collect and store data of their users for five years. Although they stated that this is being done amid security concerns, the impact it can have on all parties involved is alarming, to say the least. As per a new directive issued by CERT-IN (Indian Computer Emergency Response Team), companies will now be required to store user data, including their IP addresses, emails, names, contact numbers, and addresses, for up to five years even after a user has terminated their service. Furthermore, the ministry can request this information at any moment, and VPN providers will be required to cooperate under the new regulation. As a result, there are growing tensions among the service providers as well as users. The ministry said the move was an effort to “coordinate response activities as well as emergency measures with respect to cyber security incidents” and help it fill “certain gaps” that cause hindrance in handling cyber threats. What are VPN services? Simply put, Virtual Private Network (VPN) allows the users to establish a secure network connection. This way, the service protects a user's identity by hiding their device's IP address, encrypting their data, and routing it through secure networks.There are more than 270 million Indians who use virtual private networks (VPNs). People use VPNs to get access to websites that might have been restricted by the government and browse the internet safely, without being monitored at all. Additionally, it can also be used to browse internet content accessible in other states or countries or utilise it for privacy on the internet, which is rife with marketing tracking. Another common use for VPN is to protect oneself when connecting to a public network. When connected to a public Wi-Fi, users often expose themselves to the risk of security breaches and data theft. VPN enables the user to establish a secure network connection. It encrypts internet traffic and conceals a user's identity, making it difficult for third parties to track and steal user data. However, these regulations will simply contradict the established intent of using VPNs. If there is no data privacy and user data are not protected, users will be hesitant to use VPN services, affecting the businesses of these service providers. The use of VPNs in corporations Additionally, VPNs are also used by organisations for data protection. Many companies and enterprises instruct their employees to use an internal VPN to access the office network. However, their use of VPN differs significantly from that of the general public. A business VPN, as it is called, is uninterested in surfing restricted content, but rather it is used to track its employee’s digital footprint. In some ways, this is what the government intends to achieve with the country's new VPN mandate. The new regulation will most likely not affect enterprises or private VPNs since they already collect user data and information for so-called “data and user safety”. However, it will be interesting to see the impact of this regulation on major public VPN service providers. Overall Impact According to several reports, as soon as the new regulation surfaced, major VPN service providers in India, like Nord and Surfshark have stated that they will relocate their servers from India instead of complying with the new rules. This was expected since most of these services prioritise data privacy and user safety. More importantly, these service providers offer a no-log policy, which means they don't keep track of what users do with their VPN. As a result, they won't be able to assist the ministry with any data they might request, and thus, it seems difficult if they will be able to comply with these regulations. Only if these VPN services adjust their practices in a way that makes them less secure can they comply with Indian regulations. However, this will simply go against their promise of securing the user data and providing data privacy. As a result, other VPN providers are likely to dismiss their operations in the country. VPNs that do not comply with Indian regulations will be temporarily blocked. In Conclusion VPNs indeed allow users to cloak themselves, allowing them to engage in malicious activities which could be a concern. However, many experts consider these measures to be excessive. These rules are likely intended for state-sponsored surveillance and defeat the purpose of user privacy. They have been designed such that, to drive all VPN services that provide privacy and anti-censorship out of the nation. By the looks of it, it appears that the government has taken the first step in achieving its initial goal of outright banning VPN services. Whether VPNs comply with the new rule or not, it is the user's privacy that will be put at risk. The new VPN rules in India will take effect in June. For the time being, this will be strictly enforced. Interesting fact: Many countries that either ban or regulate VPNs include China, Russia, Iraq, North Korea, Belarus, the United Arab Emirates, and Oman.

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  • Plans & Pricing | Platform | Com Olho

    Choose your Pricing Plan Essentials ₹ 59999 59999₹ Valid for one month SELECT Real time Tracking Brand Safety Toolkit Limited Technical Support Premium ₹ 119999 119999₹ Valid for one month SELECT Mobile UA Insights Real Time Tracking Brand Safety Toolkit One-Click Data Integration Mobile UA Fraud Detection Unlimited Technical Support Best Value Custom ₹ 179999 179999₹ Valid for one month SELECT First Party Data Mobile UA Insights Real Time Tracking Brand Safety Toolkit 24*7 Technical Support Custom Data Integration Mobile UA Fraud Detection Developer’s Documentation Heading 1 Questions about Com Olho's Platform? We've got answers.

  • Become a Com Olho Partner | Parnters Program | Com Olho

    Help Center How can we help? Developers Documentation Read our developer's reference documentation Publishers List Manual on how to upload the publisher's list on social platforms. Blogs Read more about our solutions and offerings. Com Olho's Help Center offers assistance and resources to help you achieve your goals. Get help storing and synchronising your database in real time, making data storage more convenient and accessible from any device: web or mobile. Experience behavioural analytics and break your data into data sets into related groups(cohorts) helping you to make more informed business decisions that will reduce churn and significantly increase revenue. The platform is based on patented technology for ad fraud detection, and transforms the data into second set of features for analysis and deterministic detection. Com Olho's Platform has the resources and expertise enterprises need, whether they're seeking for help with a single service or a long-term engagement. Get Support? Can't find what you need in our help documents ? Get in touch via email or schedule a demo with us. Email Support Schedule a Demo 2021-2022 COM OLHO

  • Com Olho | API Based Cyber Intelligence

    Solution Media Com Olho detected Click Injection Evasion, a type of ad fraud through which Indian advertisers are losing INR 8 Crore a day. Read Here Cyber Security for your Media Spends For the brands who demand safety for their consumers GET STARTED AI Driven Abnormal Behaviour Detection Independent Cyber Technology Integrate across Platforms The platform is seamlessly integrated with advertiser's first party data. This enables advertiser a better control over their consumer privacy and helps enable them creating a in-house next generation CDP. Patented Feature Engineering for Machine Learning The platform is based on patented feature engineering techniques for ad fraud detection, and transforms the data into second set of features for analysis and determinstic detection Real time Cyber Security as a Service The platform runs real time, and provides predictive insights around security of ad-assets, provides deterministic fraud detection and recommendation ad-inventory changes. Real time Media Audit Audit your current advertising spends to create real time court-admissible reports. Also, leveraging in-house consultancy for forward deductions S O L U T I O N : Measure Your Campaign Human-ness Reliably measure how your campaigns are being impacted by advertising fraud over time. - Click Time Manipulation - Click Injection over 20 seconds Click to Install Time - Overlapped Audience Detection - Traffic Mixing - Traffic Hijacking from Social Networks - Deterministic Cost Savings Learn More -> S O L U T I O N : Track Your Brands Digital Presence Reliably track phishing links, affiliates, web-pages tarnishing brands reputation. - Social Network Watchdog - Customer Problem Segmentation - Affiliate Spill - Brand Impersonation Learn More ->

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