Palak GargJul 4, 20224 minThe Evolution of Brand Safety in Digital AdvertisingBrand Safety is setting those definitions by advertisers to make sure their ads are not placed next to inappropriate content - hate speech,
Abhinav BangiaJun 17, 20224 minBrand Safety Solution: How to Protect Your Business from Digital Ad FraudsBrand Safety is the measures taken by a brand to prevent itself from appearing next to questionable content & safeguarding its reputation.
Palak GargMay 27, 20223 minWhy is bot measurement important for brandsAccording to Elon Musk, Parag Agarwal, CEO of Twitter, has publicly refused to present proof that Twitter has fewer than 5% fake accounts.
Abhinav BangiaMay 10, 20224 minElon Musk's takeover of Twitter and its impact on Brand Safety The CEO of Tesla and SpaceX, Elon Musk will now acquire Twitter for $44 billion.
Priya GuptaJul 22, 20213 minBrand Safety: Why should advertisers care?If you are a bar owner and alcohol is in the news a lot, you might want your digital ad placed next to the news because it is getting a...
Aushini DasMar 31, 20214 minIt's 2021! Brand Safety, Trust & Privacy for Advertisers.The coronavirus disease or the COVID-19 has seen its preliminary documented affected person in December 2019 in Wuhan, China. Since that...