Abhinav BangiaNov 27, 20192 minIntroducing 3 levels of deterministic tests assessment for intentional advertising fraud. Advertising Fraud is a growing menace among advertisers globally. HP Enterprise in its Business of Hacking highlighted ad fraud as the...
Abhinav BangiaJun 4, 20192 minWinter is coming for Ad Tech, leaders focus on differentiation, specialization, and verticalization Years have gone by and the Ad Tech industry has seen a whooping sense of consolidation and obliteration. According to Sloan Gaon, CEO of...