Abhinav BangiaJun 1, 20225 minHistory of Ad Fraud: How it started and Its Impact on the Current Digital EcosystemTo understand how to detect ad fraud, you need to understand how it started. History of ad fraud and its impacting our digital ecosystem.
Abhinav BangiaFeb 8, 20212 minHow machine learning is a ‘requisite’ for ad fraud detectionMarketers/advertisers are bundled with data today. They are collecting data behind every touchpoint the consumer makes, right from click...