Aman RabhaJun 5, 20225 minAnatomy of Mobile Ad Fraud: Click SpammingAnatomy of Mobile Ad Fraud | Click Spamming. Mobile search results account for 65 percent of clicks on paid search results.
Abhinav BangiaFeb 8, 20212 minHow machine learning is a ‘requisite’ for ad fraud detectionMarketers/advertisers are bundled with data today. They are collecting data behind every touchpoint the consumer makes, right from click...
Aushini DasFeb 3, 20214 minUnderstanding Mobile Ad Fraud & Types Complex and often-opaque supply chain, and reliance on easily-fiddled metrics make ad fraud common and also a big challenge for marketers.
-c.png)
