Question 1

What is attribution manipulation?

Accepted Answer

Attribution manipulation is a supply chain drawback that publishers and ad networks exploit to steal organic and other sources traffic. Manipulating last click help ad fraudsters steal advertising dollars. Attribution manipulation is often done using incent or malware enabled application where fraudsters are continously scanning devices for APK changes and payments.

Question 2

As an advertiser, how does it impact my performance marketing?"

Accepted Answer

Performance marketing, as the name suggests is driven by set KPI's like CPC, CPE or CPS. Manipulating attribution can skew your data, and make you believe that a traffic provider is genuinely providing good traffic, but in reality the traffic being served is either hijacked or stolen.

Com Olho

Latest Releases :

Latest Releases :

Latest Releases :

Introducing 3 levels of deterministic tests assessment for intentional advertising fraud.

PRODUCT

Ad Fraud Detection Technology

Brand Safety API

First Party Data

Digital Governance

Disposable Number Detection API

Ad Fraud Calculator

Plans & Pricing

COMPANY

About Com Olho

Our Offerings

Our Journey

Our Team

Partners Program

Privacy Policy

Terms of Use

COMMUNITY

Blog

Surveys

Interviews

Case Studies

Newsroom

Glossary

Careers

Contact Us

Com Olho

Com Olho is a leading cloud-based machine learning as a service platform. We make it easy for CXO's to understand their consumers using behaviour analytics, machine learning and data science.

e : contact@comolho.com

2020-2021 COM OLHO

®

Made with in India