Palak GargJul 4, 20224 minThe Evolution of Brand Safety in Digital AdvertisingBrand Safety is setting those definitions by advertisers to make sure their ads are not placed next to inappropriate content - hate speech,
Aman RabhaJun 17, 20224 minBrand Safety Solution: How to Protect Your Business from Digital Ad FraudsBrand Safety is the measures taken by a brand to prevent itself from appearing next to questionable content & safeguarding its reputation.
Palak GargMay 27, 20223 minWhy is bot measurement important for brandsAccording to Elon Musk, Parag Agarwal, CEO of Twitter, has publicly refused to present proof that Twitter has fewer than 5% fake accounts.