What is Mobile Retargeting Fraud?

Retargeting fraud is a type of mobile ad fraud that typically involves sophisticated technology that can mimic traffic, mask post-install data, user behaviour, and steal attribution, in order to warrant the higher CPM usually associated with retargeting. Advertisers are deceived into believing they're receiving valuable, targeted audiences.

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How does Mobile Retargeting Fraud work?

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1. An app publisher decides to run a new marketing campaign.

2. Publisher runs a campaign targeting new & retargeting their existing users.

3. Brands pay for fake leads/bots which were earlier acquired as new users.