Retargeting fraud is a type of mobile ad fraud that typically involves sophisticated technology that can mimic traffic, mask post-install data, user behaviour, and steal attribution, in order to warrant the higher CPM usually associated with retargeting. Advertisers are deceived into believing they're receiving valuable, targeted audiences.
How does Mobile Retargeting Fraud work?
An app publisher decides to run a new marketing campaign.
Publisher runs a campaign targeting new & retargeting their existing users.
Brands pay for fake leads/bots which were earlier acquired as new users.