Organic Hijacking

What is Organic Hijacking?

Organic traffic is advertisers gold mine, it is the traffic that an advertiser gain's from it's brand reputation and word of mouth. The conversion rate of such traffic is really high which makes this form of traffic highly vulnerable for hijacking for ad fraudsters.

How is organic traffic stolen?

The last click attribution which incentivises the publisher or ad network which shows the last click to the user is often used to hijack the organic traffic. In organic traffic, the ad click is often missing, which lures the ad fraudster to inject a click using click spamming claiming the traffic all together.

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