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North Star Metric

What is North Star Metric?

A North Star metric is meant to be a guide. It serves as a compass, guiding you in the right direction and helping you stay focused on your main goal, and be successful based on what your consumers find most satisfying and keeps them coming back for more.

North Star Metric:


  • Leads to revenue.

  • Reflect customer value.

  • Measure progress.

Why is North Star Metric Important?

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Attribution Fraud: How Retargeting fraud is pushed and claimed as Acquisition fraud to skew North Star Metrics.

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