Role of mobile malwares in ad fraud?

What is a mobile malware?

Mobile malwares are malcious software that impact the mobile operating system. They are intentional deigned to track users data and their digital footprint. As more and more users are moving towards mobile operating systems, cyber criminals are changing tactics and designing more prominient malwares for financial gains.

How do mobile malwares impact advertsiers?

Certain form of mobile malwares called adwares are specifically designed to track consumers digital footprint i.e what services they use, where do they make often purchases, what bank balance they have. These data points are then used to target consumers through advertisments that are often laced with trackers for financial gain.

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