Mobile Ad Fraud
What is Mobile Ad Fraud?
What are the average losses linked with mobile ad fraud?
Advertisers today loss a minimum of 20% of their budgets to mis-attributed or fraudulent mobile traffic. The losses can go upto 100% depending upon the awareness of the marketer who is running mobile based performance campaigns. Mobile Ad Fraud fuels data theft, mis-information and hate speech and pose a very big risk to the consumers.