Mobile Ad Fraud

What is Mobile Ad Fraud?


Mobile Ad Fraud is a subset of ad fraud plaguing mobile based performance campaigns. Mobile Ad fraud impacts all forms of KPI's including CPM (Cost per Thousand Impressions), CPI (Cost Per Install), CPE (Cost per Events) and CPS (Cost per Sale). Common ways of doing mobile ad fraud include click injection, click spamming, organic hijacking, device farms etc.




What are the average losses linked with mobile ad fraud?


Advertisers today loss a minimum of 20% of their budgets to mis-attributed or fraudulent mobile traffic. The losses can go upto 100% depending upon the awareness of the marketer who is running mobile based performance campaigns. Mobile Ad Fraud fuels data theft, mis-information and hate speech and pose a very big risk to the consumers.





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