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Com Olho

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    Ad Fraud Glossary

    Mobile Marketers, we have built an amazing set of keywords that you would need to understand mobile ad fraud a bit better. Each keyword is backed with illustrative traditional and advanced methods

    A

    Ads.txt 

    Ad Fraud

    Ad Stacking

    Affiliate Fraud

    API - Application Programming Interface 

    APK Fraud

    Attribution Manipulation

    B

    Behaviour Segmentation

    Bots

    Brand Impersonation

    Brandjacking

    Brand Safety

    C

    Click Hijacking

    Click Injection

    Click Manipulation

    Click to Install Time ( CTIT)

    Cookie Stuffing

    Credential Stuffing

    D

    Device Farms

    Device ID Reset

    Disposable Numbers

    E

    Emulated Devices

    F

    Fake Users

    O

    Organic Hijacking

    Organic Install

    OTT

    Outdated OS Version 

    Fraudulent Installs

    G

    Geotargeting Fraud

    H

    Hidden Ad Impressions

    High Conversion

    I

    Impression Fraud

    In-App Events

    Incent Installs

    IP Entropy

    IVT - Invalid Traffic

    L

    Last Click Attribution

    P

    Pixel Stuffing

    Programmatic Fraud

    Proxy Traffic

    R

    Retargeting Fraud

    Return On Ad Spends (ROAS)

    S

    SDK Spoofing

    Sourced Traffic

    Spam Bot

    Suspected Device Names

    Synthetic Identities

    V

    Viewability

    M

    Mobile Ad Fraud

    Mobile Malware

    VPNs - Virtual Private Network

    W

    Web Scraper

    Duplicate IP

    Experience patented technology to increase ROAS (Return on Ad Spend) of your mobile spends

    Learn More

    PRODUCT

    Ad Fraud Detection Technology

    Brand Safety API

    First Party Data

    Digital Governance

    Disposable Number Detection API

    Ad Fraud Calculator

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    comolho

    Com Olho

    Com Olho is a leading cloud-based machine learning as a service platform. We make it easy for CXO's to understand their consumers using behaviour analytics, machine learning and data science. 

    e : contact@comolho.com










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