High Conversion in Mobile Marketing

How is conversion defined for performance campaigns?

Conversion is defined the percentage of people which saw your brand creative, end up either submitting a lead to your business landing page or end up making an purchase through advertiser's website or application.

What is considered as high conversion?

In performance marketing, a typical conversion rate of 10-15% is considered a good campaign. A low conversion rate <5% is either attirbuted to bad media supply buy, bad creative or bad word or mouth. A high conversion rate >15% is very rare, and is often considered fraudulent either by organic traffic theft or traffic mixing. These are industry standards, but at Com Olho, we look at traffic as a whole! Instead of looking at conversion percentage, we look into what percentage of traffic acquired are real humans.

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