Device ID Reset in Mobile Marketing?
What is Device ID Reset in Mobile Ad Fraud?
Device ID reset is a programmable method to detect detection of device farms. In 2016-2018, a lot of installs and engagement was driven by device farms which marketers started detecting using raw data exports.
Ad Fraudsters started running a unique cycle to evade that form of detection. Devices now install a particular application, drive the neccessary engagement, and then uninstall the particular app and reset's the device ID, and then run the cycle again. This form of fraud is still prevalent and is used to mix with organically hijacked traffic.