What is Click to Install Time?

What is click to install time (CTIT) ?

Click to Install time (CTIT) is the time between clicking the online advertising and opening the mobile application for the first time after successfully downloading the application form app store. It is mathematically derieved from subtracing the first time app open time from the click time. It is generally measure in seconds.

Why measuring CTIT is important?

Measuring CTIT is considered crucial for marketers who are consistently making an effort to measure the qualitativenss of the traffic sourced from different publishers. The CTIT graph which is percentage of install v/s CTIT gives an understanding to the marketers on how different publishers are behaving w.r.t time. It helps markters measure time based anamalies.

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