Click Injection in Online Advertising

What is click injection in online advertising?


Click injection is a widely used ad fraud technique that steals organic and good traffic from other sources. This technique exploits the existing drawbacks of last click attrbution model, and injects click just before the lead is submitted or install is complete. Ways demostrated by fraudsters to do click injection? 1. Track APK changes on devices. 2. Track Play store searches. 3. Track payment success through text messages.




Method to detect click injection?


Traditionally, CTIT( Click to Install Time) anomaly is used to detect any form of click injection. Publishers or ad networks that uses these malcious apps are often found to show a spike of conversions at CTIT of less than 10 seconds. See an example demostration below :





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