Why Brand Safety is important for online advertising?
What is Brand Safety?
Brand Safety is proactive steps taken by advertisers to make sure their ads are not placed next to inappropriate content i.e hate speech, misinformation and plagarised content.
Why Brand Safety is Important?
Brand safety is one of biggest issues of advertisers that keep them awake at night. If kept uncontrolled, brand can indirectly help bad players monetise which can lead to :