Palak GargJul 18, 20225 minThe emergence of Mobile Ad Fraud in Southeast Asia and IndiaSoutheast Asia has more than 360 million internet users, making it a lucrative target for fraudsters to carry out mobile ad fraud.
Palak GargJul 10, 20224 minU.S. Businesses are losing Billions of Dollars to Mobile Ad FraudData tampering, bad bots and impression fraud is the biggest mobile ad fraud threat in the U.S. Mobile ad fraud affects the U.S. advertisers
Abhinav BangiaJun 27, 20225 minWhat is ad fraud? How does it work and how to prevent it?Ad fraud constitutes efforts made by cybercriminals and fraudsters to deceive online networks in order to make financial gains.
Abhinav BangiaJun 5, 20225 minAnatomy of Mobile Ad Fraud: Click SpammingAnatomy of Mobile Ad Fraud | Click Spamming. Mobile search results account for 65 percent of clicks on paid search results.
Abhinav BangiaFeb 8, 20212 minHow machine learning is a ‘requisite’ for ad fraud detectionMarketers/advertisers are bundled with data today. They are collecting data behind every touchpoint the consumer makes, right from click...
Aushini DasFeb 3, 20214 minUnderstanding Mobile Ad Fraud & Types Complex and often-opaque supply chain, and reliance on easily-fiddled metrics make ad fraud common and also a big challenge for marketers.
Abhinav BangiaOct 1, 20202 minSolving for Hijacked Attribution in Performance MarketingPerformance marketing has always been data driven, with vanity matrices guiding the performance KPI. It's been an exciting role for 21st...
Abhinav BangiaNov 27, 20192 minIntroducing 3 levels of deterministic tests assessment for intentional advertising fraud. Advertising Fraud is a growing menace among advertisers globally. HP Enterprise in its Business of Hacking highlighted ad fraud as the...