Attribution manipulation is a supply chain drawback that publishers and ad networks exploit to steal organic and other sources traffic. Manipulating last click help ad fraudsters steal advertising dollars. Attribution manipulation is often done using incent or malware enabled application where fraudsters are continuously scanning devices for APK changes and payments.
How does Attribution Fraud work?
Attribution fraud in simplest of terms mean the advertisers pays for something that already belongs to him. Performance Marketing focuses on acquiring new users and retargeting your existing users but what if the data collected is skewed?